In present times, Event marketing has become an indispensable story for products ” Pin or Piano” and bicycle or aeroplane. Hence Event marketing should be a fair and fairy story
In marketing of a product or company, ATL BTL or TTL, play a vital function to cover all sections and walks of society. Besides, technology platforms have become a home of availability of the products. This is the age of social media and digital marketing. Hence, innovative events apart from conventional ones to suit to the type of product is very essential.
We, at Elixir keep debating and discussing on new event marketing activities to suit to brand building from time to time. Day by day every facet of a brand, its retainment of brand equity is challenging affair.
The thoughtful ideas which are doable, feasible and workable to keep the visitors and passers-by at the event is an uphill task. The soul of the events should surface the minds of the visitors and walkers. Hence, our managers keep training, on regular basis, the field staff who carry out such exclusive activities